Retention is one of the important metrics in F2P mobile games because it shows if people enjoy your game enough to come back and play again. Getting downloads is easy, but if players leave, the game cannot grow. When players stay, they spend more time, build habits, and are more likely to pay (i.e. Engagement > Retention > Monetisation).
Read moreStrategy is the thinking part before the work begins. It tells you what to do, what not to do, and how you will win. It is important because strategy creates work, and work consumes resources. Resources cost money. If your strategy is good, you are spending money on the right things. If not, you are wasting it.
A good strategy should answer two basic questions: what work are you going to do, and how will you measure progress. These two questions give clarity and direction to your daily work.
Read morePrioritisation means deciding what features to build next. It is important as it sets the direction of the product. If you keep building features that create incremental impact, you will keep growing the game.
How to start? First, categorise all the features into three buckets:
Understanding p value can be confusing. People who get it have an edge over those who don’t.
To make it easier, don’t focus too much on the p-value because it is not very intuitive. Instead, focus on the confidence level, which is simply 1 - p.
Confidence Level (CL) tells us the probability that the experiment worked or that your idea is successful. If it is higher than 95%, it means there is enough evidence that the experiment worked.
Read moreDo you have enough information? Note that the marginal gain from having additional information is rarely worth the effort.
Is it high impact? If yes, go ahead. If not, ask whether it’s worth it.
Is it expensive in terms of energy and price? If it’s low, go ahead. If high, reconsider relevance.
Is it reversible? If so, make the decision more quickly. Hiring someone is reversible; letting someone go is not.